development in skill: Digital Technology

Small Companies VS Big Companies

This will show the difference between the smaller company, "Hammer Films" who made the film Women in black, which was the highest grossing independent film in 2012 against EON films which made Sky Fall which was the highest rousing film of 2012.

Hammer Productions 
Formed: 1934
Based: UK
Best Known For: Horror Films
Owned By: Exclusive Media
Links To: Exclusive media

• Exclusive media- film production, finance and distribution company 
• Spit fire Pictures- film production company (documentaries) 

This company made Women in black.

Eon Productions 

Formes: 1961

Based: Uk

Best Known For: James bond series of films

Owned By: Broccoli Family 

LInks To: Sony

• Danjaq- Hold copyright and trademark for bond films
• united artists- film distribution company (own 50% of danjaq)
• MGM- Own United Artists
• Columbia Pictures- film distribution company
• 20th Century Fox- Own video distr

key Words: Synergy

Synergy

Definition: Synergy is the term used to define the action of different entities coming together and co-operating for the advantage of all. to simplify its the whole coming to gather for the greater good of the parts.

In terms of media synergy is where companies com together to create a product that will sell and port itself to make money for all the companies involved in the film or product. an example of synergy which ahas worked to full effect if High school musical. tis has used synergy as it has a sound track to the film on CD which would have been made by different people to the film itself, and the Cd would promote the film as the film will also then promote the film. the films also had a book which would be used to promote both the film and Cd and vices versa. high school musical also when to an extreme compared to most films as it then had its own games made both for conceal and internet based. they had pyjamas, lunch boxes, outlets etc, all working for the same purpose. 

              

key Terms: Cross Media Convergence

Cross media convergence
This is the process where different forms of media come to gather to make one product, like the iPhone. this is a cross media convergence because you can use the radio, watch television, record film and and take pictures, read books etc

Impact on film?
In the modern world, we are able to watch films on various resources which i will list below;

• Mobile phones 
• Tablets 
• Computers/laptops
• Televisions
• Cinema/Imax

How has this experience changed?

The experience of watching films due to cross media convergence is highly noticeable. as now we can watch films on our phones and tablets, it means that the films are a more accessible and portable, to wider range of audience, who might move around a lot and what a more personal viewing of a film. this convergence has also made the viewing of films almost an every day activity whereas when this this didn't exist it was, a privilege and you only watch them once in a while, or after the film is released on tv. Despite revolutionising the film industry it has also open a newer  broader range of piracy as it is more accessible on these devises, as there is constant access to the internet. over all tis has made the experience more beneficial for the media audience 

Self Assessment

In reflection to the written task given, I think I could improve on the spelling and grammar which I used, to improve the overall quality of the work. when doing the task i did not find it difficult to extract information which would support my points, and I believe I used sufficient key terms and phrases. I think that the response to the question was of a decent standard as it could be improved, further more it was not minimal or to a low level standard.

Representation of Gender

Our next focus area will be the representation of gender. This is an interesting and demanding area and, to fully engage with representations of gender, you need to be aware of gender stereotypes.

Gender stereotypes are simplistic generalizations about the gender attributes, differences, and roles of individuals and/or groups. 

Stereotypes can be positive or negative, but they rarely communicate accurate information about others. When people automatically apply gender assumptions to others regardless of evidence to the contrary, they are perpetuating gender stereotyping. Many people recognize the dangers of gender stereotyping, yet continue to make these types of generalisations. We see gender stereotypes regularly being reinforced in television drama.

Traditionally, the female stereotypic role is to marry and have children. She is also to put her family's welfare before her own; be loving, compassionate, caring, nurturing, and sympathetic; and find time to be sexy and feel beautiful. 

The male stereotypic role is to be the financial provider. He is also to be assertive, competitive, independent, courageous, and career‐focused; hold his emotions in check; and always initiate sex. 

These sorts of stereotypes can prove harmful; they can stifle individual expression and creativity, as well as hinder personal and professional growth. 

The weight of scientific evidence demonstrates that children learn gender stereotypes from adults. As with gender roles, socializing agents—parents, teachers, peers, religious leaders, and the media—pass along gender stereotypes from one generation to the next.

Representation of Age - Waterloo Road