Definition: Synergy is the term used to define the action of different entities coming together and co-operating for the advantage of all. to simplify its the whole coming to gather for the greater good of the parts.
In terms of media synergy is where companies com together to create a product that will sell and port itself to make money for all the companies involved in the film or product. an example of synergy which ahas worked to full effect if High school musical. tis has used synergy as it has a sound track to the film on CD which would have been made by different people to the film itself, and the Cd would promote the film as the film will also then promote the film. the films also had a book which would be used to promote both the film and Cd and vices versa. high school musical also when to an extreme compared to most films as it then had its own games made both for conceal and internet based. they had pyjamas, lunch boxes, outlets etc, all working for the same purpose. 
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