key Words: Synergy

Synergy

Definition: Synergy is the term used to define the action of different entities coming together and co-operating for the advantage of all. to simplify its the whole coming to gather for the greater good of the parts.

In terms of media synergy is where companies com together to create a product that will sell and port itself to make money for all the companies involved in the film or product. an example of synergy which ahas worked to full effect if High school musical. tis has used synergy as it has a sound track to the film on CD which would have been made by different people to the film itself, and the Cd would promote the film as the film will also then promote the film. the films also had a book which would be used to promote both the film and Cd and vices versa. high school musical also when to an extreme compared to most films as it then had its own games made both for conceal and internet based. they had pyjamas, lunch boxes, outlets etc, all working for the same purpose. 

              

key Terms: Cross Media Convergence

Cross media convergence
This is the process where different forms of media come to gather to make one product, like the iPhone. this is a cross media convergence because you can use the radio, watch television, record film and and take pictures, read books etc

Impact on film?
In the modern world, we are able to watch films on various resources which i will list below;

• Mobile phones 
• Tablets 
• Computers/laptops
• Televisions
• Cinema/Imax

How has this experience changed?

The experience of watching films due to cross media convergence is highly noticeable. as now we can watch films on our phones and tablets, it means that the films are a more accessible and portable, to wider range of audience, who might move around a lot and what a more personal viewing of a film. this convergence has also made the viewing of films almost an every day activity whereas when this this didn't exist it was, a privilege and you only watch them once in a while, or after the film is released on tv. Despite revolutionising the film industry it has also open a newer  broader range of piracy as it is more accessible on these devises, as there is constant access to the internet. over all tis has made the experience more beneficial for the media audience